How do car salespeople get their own leads?

1. Your past customers

The cheapest lead you will ever get is someone who already bought from you. Keep a list of every buyer: name, number, vehicle, delivery date. Check in around service intervals, trade cycles and lease ends. A short personal text beats a store blast.

2. Referrals from them

Ask at delivery, and again when they are happy a few weeks later. Make it easy: give them one number to share. If your store pays a referral bonus, tell them how it works.

3. Your own social profiles and Marketplace

Many US reps post inventory and deliveries from their personal Facebook, Instagram and TikTok, and take messages on Facebook Marketplace. Check your store's social media policy first. Put the same business number on every profile so every lead lands in one place.

4. The service drive

Customers waiting on service already like the brand. A friendly hello and a card with your number is low pressure and it works over time.

5. People who already have your number

Be-backs, walk-ins who left, and anyone who took your card. Follow up within a day while they still remember you.

The part most reps skip: speed and follow-up

Leads are only worth something if you answer. In a 2011 Harvard Business Review study of 2,241 US companies, firms that tried to reach a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. Answer fast, follow up more than once, and keep every conversation in one place so nothing falls through.

That is what Relay Solo is for: one business number for all of it, an AI that answers while you are with a customer, and your past customers imported in a few minutes.